Taxonomies are used by all organisations to categorize data in order to assist retrieval of information. On facebook taxonomies used could include events pages, business profiles, celebrity pages, open and closed groups. All of the above have to be ‘liked’ in order to receive their posts as newsfeed. This ‘liking’ system means the facebook user creates their own ‘folksonomy’ of liked pages.
A folksonomy on facebook is also created through liking and sharing items which then appear on your newsfeed. By tagging your friends, they will also receive newsfeed of these shared items. This is a type of ‘social book marking’ (Geeking Out at Fisher blog).
Facebook will give you suggestions based on the posts you have liked. They will suggest friends or people with similar likes and interests to you, or who have shared schools or workplaces. But Facebook doesn’t provide folksonomy tools – you have to create your own by tagging and liking. Which you could argue is the opposite of a ‘folksonomy’.
Many people now link facebook and twitter the companies are able to gain a more complex view of your social media usage which opens up new marketing opportunites and possibilities of meeting people with similar interests to your own.
Companies need to organize and categorize the influx of information from facebook. This taxonomic system, based on your personal folksonomies allows companies to appropriately target their marketing to your personal likes and dislikes.
To conclude, we have found that facebook doesn’t use folksonomies and taxonomies very wel,l as it is a platform to strengthen friendships and interest connections rather than to get known on social media platforms. Facebook’s internal classification system therefore doesn’t facilitate self promotion like other social networking platforms. The only ways to increase self promotion is to ‘like’ pages of people you do not know or to make your profile ‘public’.
https://www.facebook.com/media/set/?set=a.169547593084022.30313.106423689396413&type=3 facebook folksonomy page
blog about some uses of folksonomies