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How can Cahootify be used by film-makers to create a professional online presence.

cahootify

What is Cahootify?

Cahootify is an online platform for project portfolios and team-forming tailored to the creative production industries like film, TV and video. Launched as a springboard for skills and crew productions, Cahootify aims to help creative production professionals make projects happen and thus market themselves as the definitive social recruitment programme for the new world of work. Founders Simon Starr and Peter Francomb felt that the world of work is changing and wanted to harness the explosive rise of collaboration and unique talent within the media and entertainment market. Cahootify aims to provide the platform for these creative to take charge and kick-start their own ideas with freedom to take the reigns and work free of restrictions. Cahootify is not just a one-stop resource for building and successfully launching your product, however. The beauty of social media is that various platforms can be used in tandem with each other to ensure your product has the best opportunities at visibility and coverage.

The importance of an online presence

The Internet is a huge wealth of content that can be difficult to navigate. Google receives over 2 million search queries every minute, meaning it is crucial to ensure your content is visible to the right audience. For filmmakers, due to the nature of their product and necessity of screens, the online realm is the best place to showcase and distribute their work. A strong online presence helps to build your name, your work and your popularity through connecting people to your product.The beauty of this digital age is that if utilised in the right way, the internet is the biggest stage in the world. Cahootify is designed to link filmmakers with the right people to enhance and build their project; it can help to get your name out there and build you a reputation which will attract talented people form within your field. However, whilst Cahootify has a real community-feel to it in that all of its users are interested in film-making, the real potential of the site is unlocked when used in tandem with other social networks.

Where other Social Media platforms come in handy

The more popular social networks such as Twitter and Facebook tend to further already-existing relationships. Connections in life, as well as online, are made through similar interests and this is a fact that can be exploited in marketing your product. Taxonomies and Folksonomies are two hugely helpful tools in utilising social media platforms and maximising the rewards that can be reaped from their service.They help not only in providing order to ones own feed, but also in allowing your connections to see where your interests lie. A Taxonomy is a formal, hierarchical method of classification that, for example, would recognise that cheddar is a sub-category of cheese. A Folksonomy is a more crowd-driven and informal categorisation of information that can capture the personality of a collective or group. Folksonomies are used on Cahootify to help find people by their skill set as well as providing their location, whilst taxonomies are utilised to display past projects and portfolios. This allows those searching for potential collaborators to learn a bit about them and their work before getting in contact.

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With regards to Facebook, folksonomies are a lot more useful because they are created through the liking and sharing of items, which helps to create your personally tailored newsfeed. Facebook’s algorithm works by suggesting new and relevant content based on what you and your friends have liked. The trick for anyone looking to market their product is tapping into this by finding their target audience on Facebook and putting out content that will interest them. Facebook differs from Twitter in that it allows for more content to be posted than just 140 characters. There is no limit to how much one can post and Facebook also has the capability to host full-length videos. However, to captivate and cultivate an audience even further, the best strategy would be to post snippets and teasers to build hype for upcoming films. The comment section allows for users to give feedback or tag their friends and give your video more exposure; not to mention a share button that allows for users to post your video on their own profile if they really like it. The drawback of Facebook, however, is that videos can’t be tagged or categorised; meaning users cannot search specifically for a genre your video might fall under.

Twitter is undoubtedly the best platform to get people talking about your content/product/brand. The 320 million monthly active users can help to get you trending and spread your online presence faster than any advertising can. The nature of Twitter means that users want to join the conversation, and thus content is shared and spread through word of mouth, but simply through a screen rather than in person. When we discover something exciting, it is in our nature to want to share it so others can experience what we felt when interacting with a film, product or whatever we have been exposed to. Marketing your product on Twitter is as simple as getting a conversation started, whether this be through promotion or letting your work speak for itself. Cahootify on their own Twitter account have pinned a tweet inviting people to use their service. This in itself is a great example of utilising twitter in a self-serving way. This tweet stays at the top of your feed for all visitors to see, a feature which a film-maker could use by perhaps pinning a tweet containing a video or a trailer.

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YouTube is the obviously the site best tailored for video upload and sharing. Although 300 hours of video are uploaded to YouTube every minute, the intricacies of the video hosting site enable users to ensure their video reaches the right audience. Tags can be added to your videos, as well as categories which help viewers.

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Despite YouTube’s historical domination of the video-hosting niche, Vimeo, a video-sharing website started in 2004, has exploded in popularity of late. The sleeker, less cluttered layout of their website make sit preferential for film-makers.

Screen Shot 2015-12-16 at 11.49.24The structure of the page gives Vimeo a much more cinematic feel and the box for a description underneath is a great deal more stylish than Youtube. Of course Vimeo also allows for sharing, downloading and of course an option to follow the creator. These choices in layout have made Vimeo very popular with independent and art-house companies and productions. Whilst Vimeo has only 100 million users, a seemingly meager number compared to YouTube’s 1 billion a month, they pride themselves on being the choice for this new wave of amateur film-makers and media producers and tailor their site to enhance that relationship.

Film-makers have long since been marketing themselves using the more popular social networks. Cahootify, whilst still a relatively small company is designed with the purpose of creating networks and partnerships between talented people in the film and media industry. The site in itself provides all the necessary tools for putting projects together, which is hugely helpful in lowering costs and centralising resources. To conclude, Cahootify wields enormous potential for film-makers due to its specifically-designed features which give these amateur’s tools which they otherwise wouldn’t have access to. In such a highly competitive and saturated field, Cahootify has revolutionised the way in which skilled individuals can connect and collaborate, hopefully setting a trend which other companies will follow.

Rory Suther-Jones

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